Loyalty module of the loyal app seamlessly integrated into Hanseatic POS2: Automatic loyalty points for restaurateurs
Hamburg, April 13, 2025 — The loyal app, a digital stamp system for customer loyalty, is now available as a new Loyalty module seamlessly into the cash register system Hanseatic POS2 (H-Pos2) integrated. Restaurateurs and retailers who use the cloud-based cash register system can thus create a digital cash register without additional effort Loyalty points program offer. Points become automatically Awarded based on defined criteria — from the number of visits to the turnover made to specific products purchased. This deep integration saves time, prevents errors and strengthens customer loyalty right at the point of sale.
Seamless integration for efficient customer loyalty
The new interface enables all companies with Hanseatic POS2 to Earn & burn principle implement loyalty programs digitally. With every sale, customers can now automatically bonus points collect them to their LOYAL account, without manual stamping or separate customer cards. Companies determine individually how points are distributed — for example:
- frequency of visits: Guests receive one digital stamp per visit, similar to a classic stamp card.
- turnover: Points are credited for every euro of turnover to particularly reward frequent donors.
- Product purchase: The purchase of certain products (e.g. promotional items or high-priced menus) can be rewarded with extra points.
Points are awarded and redeemed fully automatically and in real time in the checkout interface. Customers benefit from personalized offers and rewards, while restaurateurs gain valuable data on buying behavior. “By integrating the loyal app into our cash register system, our customers can now retain their guests even more specifically — without additional work at the checkout,” explains Moritz Tim Ebert, managing director of MTE-Vertriebs- und Verwaltungs GmbH (Hanseatic POS). “The digital bonus system runs in the background so that service staff can fully concentrate on the guests. ”
Increased sales and ROI through digital loyalty programs
Loyalty programs such as digital stamp cards and points systems have been proven to pay off in the catering industry. Industry studies show that members of loyalty programs per year around 12-18% more turnover generate as a new customer (queue-it.com). Top-performing loyalty campaigns can even increase revenue per participating guest by Increase 15-25% annually. In addition, increased customer loyalty ensures significantly more profit: Even a 5% increase in the return rate of guests can lead to 25—95% higher profit lead (itsacheckmate.com). Given these effects, it is not surprising that 90% of companies rate the ROI of their customer loyalty programs as positive — on average, a loyalty system delivers 4.8 times back the investment.
For H-Pos2 users, this means: The costs of 120,00€ per year The new LOYAL module typically pays off quickly due to the additional turnover of satisfied regular customers. Thanks automated scoring and easier redemption (e.g. for free products or discounts) increases frequency of visits, as guests have an incentive to come back. At the same time, the program increases Average voucherbecause many customers order a little more to get the next bonus. Die Earn & Burn Loyalty Campaign von loyal and Hanseatic POS is therefore an effective marketing tool to increase sales and guest satisfaction in equal measure.
Availability and costs
The loyalty module of the loyal app is available from now on available to all Hanseatic POS2 customers. The extension can be easily activated in the H-Pos2 cash register software. There is one per checkout location Annual fee of 120,00€ , which includes all functions of the digital bonus program. Existing Hanseatic customers can request an introduction to the new loyalty functions in order to make optimal use of them. New customers can add the loyalty points module directly when ordering a Hanseatic POS2 cash register system. Through the Software-as-a-ServiceApproach includes updates and support for the loyalty interface — retailers therefore benefit continuously from improvements and new features in the loyalty sector.
About Loyal Systems Innovation GmbH
Loyal Systems Innovation GmbH (LSI) from Hamburg is a developer and provider of loyal app — an innovative platform for Loyalty and digital guest management. loyal combines a digital bonus points system with additional solutions for the catering and hotel industry, including a digital menu, a digital concierge service for guest information (concierge) and BYOD systems (Bring Your Own Device, e.g. ordering and payment via smartphone). With Mobile couponing, QR code menus and seamless POS integrations enable LSI to create a modern form of customer loyalty that combines personalized guest service and increased sales.
About MTE-Vertriebs- und Verwaltungs GmbH (Hanseatic POS)
MTE-Vertriebs- und Verwaltungs GmbH based in Hamburg is the operator of Hanseatic POS-CASH, a cloud-based provider founded in 2020 All-in-one POS system solutions. The company already serves across Germany via 2,500 customers in catering, retail, delivery services and other industries (hanseatic-pos.de). Hanseatic POS offers hardware and software from a single source, including integrated payment solutions, and supports its customers in the digital transformation of their checkout and payment processes. As POS system and payment provider MTE provides industry-specific solutions — from restaurants and hotels to hairdressers and retail — as well as complementary digital tools, hardware and consulting services. The aim of Hanseatic POS is to make the checkout process and cashless payments as easy and smooth as possible so that entrepreneurs can concentrate on their core business