[EN] How Wooden Standees & Stickers Help Restaurants & Hotels Save Thousands and Boost Revenue
📈 1. Break-even in just 11.4 months (QR-code stickers) / 13.6 months (QR-code standees)
💰 2. €840+ saved per year per location
🚀 3. €18,000 extra revenue with self-ordering
Intro
Restaurants and hotels constantly update menus, service guides, and promotional materials. Traditional printing methods can be costly, time-consuming, and wasteful. Fortunately, wooden standees and stickers with a QR-Code offer a one-time investment with minimal recurring costs. In this article, we'll analyze the Return on Investment (ROI) for both solutions compared to traditional printing, showing how businesses can save money and even increase revenue with self-ordering integration.
Traditional printing: an ongoing expense
Many restaurants and hotels update their menus and information sheets multiple times a year. Let’s break down the typical costs:
100 printed menus per location (A4, laminated, double-sided): €3 per menu.
Menus are updated 4 times per year (due to seasonal changes, wear & tear).
Total printing cost per year per location: 100 menus × €3 × 4 updates = €1,200 per year
Those costs repeat every year, making printing a significant long-term expense.
Wooden standees & stickers: cost-effective alternatives
Our solutions allow customers to access a digital menu or hotel services via their smartphones by simply scanning or tapping NFC/QR codes.
Option 1: Wooden Standees with a QR-Code & NFC-Tag
One-time purchase: €950 (50 standees)
Yearly dashboard fee (to update content): €360 per location.
Option 2: NFC/QR Stickers
One-time purchase: €8 per sticker.
100 stickers for a hotel = €800 total.
Yearly dashboard fee (to update content): €360 per location.
From Year 2 onward, businesses save €840 per year per location (€1,200 - €360).
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Break-even points:
Stickers: 11.4 months
Wooden Standees: 13.6 months
After just under a year, stickers become the cheapest option, while wooden standees follow shortly after. For hotel chains with multiple locations, savings scale significantly. A chain with 10 locations (1,000 rooms total) saves over €8,400 per year, making these solutions an even more valuable long-term investment.
Boosting ROI with Self-Ordering Integration
If restaurants opt for numbered standees or stickers, they can link each standee or sticker to a self-ordering system. This allows guests to place orders directly via their phones, increasing revenue massively. Here is our advanced ROI analysis:
10% of customers use self-ordering.
Each spends €5 extra per visit.
100 daily visitors → €50 extra per day.
€50 × 30 days = €1,500 extra revenue per month.
€18,000 additional revenue per year.
With self-ordering enabled, ROI is reached within the first month, making these solutions an immediate profit generator!
Conclusion: A Smart Investment for Every Business
Wooden standees and stickers eliminate recurring printing costs, reduce waste, and provide a modern digital experience for guests. With self-ordering functionality, businesses can turn these solutions into a revenue-boosting tool.
Key takeaways:
✅ Break-even in just under a year per location (Stickers: 11.4 months / Standees: 13.6 months).
✅ Save €840 per year per location compared to printing.
✅ Chains with multiple locations can save thousands annually.
✅ Increase revenue by €18,000 per year with self-ordering.
✅ No more menu reprints – update everything digitally.
Upgrade today and start saving! For more information on our modules such as the digital guest folders for the hotel industry and our digital menus for restaurants as well as our successful reviews, simply click here. Order QR-code wooden displays and/or stickers directly to your hotel or restaurant via our online shop now.