Hamburg, March 21, 2025 — Other established hotel chains are upgrading digitally and rely on the innovative solutions from loyal. Both ibis Hotels, part of the AccorInvest Group, and Dorint Hotels are now using the digital menu to optimize their F&B management (food & beverage management), improve guest service and simplify processes in the long term.
loyal's digital menu offers hotels and restaurants a user-friendly, contactless and multilingual solution to update food and beverage offerings in real time. F&B managers also benefit from flexible customization options for upselling campaigns, dynamic pricing and the integration of their F&B offerings into digital guest folders. This makes it a decisive competitive advantage in hotel digitization and hotel marketing.
A recent Video of ibis hotels shows how easy implementation can be: “The implementation is very easy, the team gets on with it quickly and the guests are delighted with the modern, intuitive offer,” reports a Cluster General Manager from ibis in the latest article. The clear and simple interface enables hotels to make their service more efficient, reduce waiting times and improve the guest experience at the same time.
“Especially in times of a shortage of skilled workers and increasing guest needs, a digitized guest directory with an integrated digital menu is a real added value for hotels,” explains Moritz Ebert, Managing Director Operations & Strategy at loyal. “An ROI analysis of our pilot customers shows that our digital F&B tool not only saves costs, but can also increase sales by up to 15%. ”
ibis Hotels are part of the internationally renowned AccorInvest Group and is one of the leading providers in the economy segment. The hotel chain is represented in over 70 countries with more than 1,200 locations. Dorint Hotel is a German brand with around 60 properties in Germany, Austria and Switzerland, which is characterized by comfort, hospitality and professionalism. With loyal, both chains rely on an advanced software solution that continues to drive their F&B optimization forward.
With this decision, ibis and Dorint Hotels are showing how important digital innovation has become in the hotel industry. By using loyal digital guest experience management, real-time updates and contactless ordering processes, F&B offers clearly stand out from the competition. At the same time, this increases hotel guest satisfaction and simplifies work processes for service and management teams.
About loyal: loyal is a leading provider of digital solutions in the hotel and catering industry. With our digital menu and our digital concierge We offer hotels and restaurants flexible, user-friendly applications to offer their guests modern and contactless services. Our no-code platform allows offers, menus and information to be managed and updated in real time. The result: higher guest satisfaction, more efficient processes and increased sales. You can find more information at loyal-app.de/en/digital-menu and loyal-app.de/en/digital-concierge.