[EN] Pioneering work in linking payment processes with customer loyalty
Hamburg, 15 March 2024 - Loyal Systems Innovation GmbH, short loyal, is an innovation leader in the field of digital marketing for the gastronomy and hospitality industry. The article "How payment processes lead to loyal customers" recently published in DER HANDEL sheds light on the company's approaches to integrating loyalty offers seamlessly into the purchase and payment process in order to increase its acceptance among end consumers.
The article in DER HANDEL presents the innovative "Pick-&-Go" concept of the brand discounter Netto, which shows how barrier-free payment processes can transform the shopping experience and increase the acceptance of loyalty programmes. Other examples from DER HANDEL show how first German retailers are combining their payment processes with loyalty elements, although many are not yet using a comprehensive points system or an integrated loyalty & reward module: "By combining innovative payment processes with effective loyalty programmes, we are setting new standards for customer loyalty in the digital age," explains Nicolas Aßmann, co-founder of loyal. "Our goal is to revolutionise the way companies interact with their customers, improving both customer experience and business performance. We have recently demonstrated this with the full integration of loyalty modules into the self-service coffee machines named iovent coffeebars."
The full article from DER HANDEL "Loyalty - How payment processes lead to loyal customers" can be viewed at this link.
For more information on Loyal Systems Innovation GmbH and its technology solutions, please visit www.loyal.contact.
About Loyal Systems Innovation GmbH: loyal is a leading provider of innovative solutions for digital marketing, especially in the gastronomy and hospitality sector. By developing cutting-edge technologies and partnering with industry leaders, we strive to help companies build digital customer loyalty and optimize customer communication. With a dedicated team of experts, loyal is continuously working to redefine industry standards and shape the future of digital marketing.